Wendy Pelling is one of the gaming industry’s
remarkable success stories: in just under ten years at
Harrah’s Entertainment, she rose from a $6/hour line-level
Players Club clerk to Vice President of Total Rewards and
Marketing Systems Training, where she oversaw the execution of
the $1 Billion + Harrah’s spends annually on its loyalty
programs, as well as the training of all property-level
marketers. Wendy’s practice focuses on loyalty
marketing, customer acquisitions and marketing capabilities
development, both human and technological. No one in this
industry is better at executing complex marketing strategies.
She holds an undergraduate degree in marketing from Central
Missouri University.
