Wendy L. Pelling
Wendy Pelling is one of the gaming industry’s remarkable success stories: in just under ten years at Harrah’s Entertainment, she rose from a $6/hour line-level Players Club clerk to Vice President of Total Rewards and Marketing Systems Training, where she oversaw the execution of the $1 Billion + Harrah’s spends annually on its loyalty programs, as well as the training of all property-level marketers. Wendy’s practice focuses on loyalty marketing, customer acquisitions and marketing capabilities development, both human and technological. No one in this industry is better at executing complex marketing strategies. She holds an undergraduate degree in marketing from Central Missouri University.