Wendy Pelling is one of the gaming industry’s remarkable success
stories: in just under ten years at Harrah’s Entertainment, she
rose from a $6/hour line-level Players Club clerk to Vice
President of Total Rewards and Marketing Systems Training, where
she oversaw the execution of the $1 Billion + Harrah’s spends
annually on its loyalty programs, as well as the training of all
property-level marketers. Wendy’s practice focuses on loyalty
marketing, customer acquisitions and marketing capabilities
development, both human and technological. No one in this
industry is better at executing complex marketing strategies.
She holds an undergraduate degree in marketing from Central
Missouri University.
