LaserPointCRM™ is the casino industry’s leading automated database marketing solution. Built off intellectual property used by The Fine Point Group to drive meaningful market share improvements in dozens of markets including Las Vegas, Atlantic City, Biloxi, Detroit, Washington, Oregon, Pennsylvania, and Florida.

LaserPointCRM is a cloud-based Software-as-a-Service product intended to package and automate best-in-class database marketing at a price lower than a single sophisticated DBA.

LaserPointCRM is a trademark of The Fine Point Group

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