PROJECT DESCRIPTION: Marketing Advisory Services

OVERVIEW: FPG was hired by a Large Native American casino to provide Marketing advisory services in Player Development and Database Marketing.

SOLUTION: FPG designed a Relationship Marketing strategy that targeted guests based on their relationship lifecycle with the property.

  1. New
  2. Non-Loyal
  3. Loyal
  4. Attritor

A Database Marketing strategy was designed based on multiple customer characteristics instead of play alone.

  1. Geography
  2. Frequency
  3. Worth
  4. Relationship Life Cycle

RESULT: After the first year, the client showed growth in all key volume indicators indicating that the strategies implemented helped strengthen the relationships with the customer base.

Marketing Advisory 1Marketing Advisory 2