PROJECT DESCRIPTION: Marketing Advisory Services
OVERVIEW: FPG was hired by a Large Native American casino to provide Marketing advisory services in Player Development and Database Marketing.
SOLUTION: FPG designed a Relationship Marketing strategy that targeted guests based on their relationship lifecycle with the property.
A Database Marketing strategy was designed based on multiple customer characteristics instead of play alone.
- Relationship Life Cycle
RESULT: After the first year, the client showed growth in all key volume indicators indicating that the strategies implemented helped strengthen the relationships with the customer base.