MARKETING

Do you wonder how efficiently your marketing dollars are being spent? Let FPG help you with strategic marketing strategies that are based on modifying customer behavior. Clear your promotional calendar of ineffective clutter, implementing trial and retrial promotional and advertising strategies that drive volume and player club enrollments. We also specialize in loyalty programs that entangle avid gamers and provide real incentive to consolidate gaming budgets. Supercharge your mail programs with algorithm-based direct marketing programs that will drive return visits from new and newly reactivated customers, and squeeze available dollars from the gaming budget of “loyal” guests. Put your hosts on a diet of proactive, sales based player development strategies that promote account management and prospecting. Employ a culture of closed-loop marketing analytics that promotes testing new ideas versus incumbent programs and creating accountability for profitable revenue generation.