FPG to Speak at the Casino Marketing Conference – July 24-27

The BNP Media Gaming Group’s Casino Marketing Conference at Paris Las Vegas on July 24-26, 2012. Please join Randy Fine as he and several other casino marketers, Wednesday, July 25, 2:45 p.m. – 3:45 p.m., debate the following topic;

The Great Debate: Social Media Marketing vs. Traditional Casino Marketing
The use of social media as a marketing tool continues to grow in the business world, including the gaming industry. Proponents of social media marketing say it is powerful (“Look what it helped make happen in some Arab countries!”), cost effective, and the communication channel of choice for a whole new generation. Gaming industry critics of social media (increasingly being called “dinosaurs” by some) say direct mail is still king, radio and TV are still critically important, and that revenue generating examples of social media marketing successes in the gaming industry are still extremely hard to find (“Social media is for socializing, not selling!”). In this lively session, Facebook fans will face off with the mail mavens, helping the modern day casino marketer understand how Twitter and the telephone might fit into the same toolkit.
Casino Marketing is the single largest and most important gathering of its kind in the gaming industry. This year’s 9th annual edition is expected to draw some 400 attendees – marketers, operators, suppliers – from all over North America, with increasing international participation.
Learn more, visit Casino Marketing Conference now.

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