FPG Launches LaserPointCRM™

LAS VEGAS, June 7, 2012 /PRNewswire/ — Today, The Fine Point Group, the casino industry’s largest Las Vegas-based consulting and management firm, announced the launch of LaserPointCRM, the most powerful – and easiest to use – database optimization tool ever developed for the casino industry.

LaserPoint CRM is a cloud-based SaaS product – “software as a service” – that requires no onsite hardware or software and no incremental staff to operate. The system promises 10 times the customization of typical casino direct mail programs, 15% increases in revenue and profits, and a 50% reduction in the time necessary on property to manage direct mail programs. The base product is priced less than the cost of a typical senior-level DBA.

“For five years, The Fine Point Group has been providing customized database marketing solutions to casino operators in the U.S. and Canada. In total, we have served more than fifty-five organizations in more than 25 states and provinces. Without exception, all have seen material increases in revenue, market share, and profitability,” said Randall A. Fine, the firm’s founder and managing director.

“But along the way, we have consistently heard a few concerns. First, many operators want a product they can touch and feel, not a consulting service. They want sophisticated database marketing, but not have to keep consultants on board to get it. They want power invested in their team, but they don’t want the tool to be so overwhelming that no one can use it. And they do not want to pay large consulting fees.

“So six months ago we set out to develop a product that could solve for both of these issues. How could we take our proprietary Algorithm-Based Segmentation and infuse it into a piece of technology that could be used – and drive value — for both the largest billion-dollar operator AND the smallest tribal casino? By systemizing our thinking – as opposed to constant customization by very expensive consultants – could we deliver our strategies in a much more cost-efficient manner?

“LaserPointCRM™ is the result of this effort. It is a solution-in-a-box. It is not a ‘tool’ that gives casino marketers one more thing to add to already busy schedules, but an answer for how to drive more business in ever-more-competitive markets. Given that it leverages scalable cloud-based software, we are able to offer it at a fraction of our customized, high-touch, consulting services. It is our hope that with LaserPointCRM, we take relationship marketing across our industry to a new level, allowing both large and small players alike to put the best, and most targeted, communications into the hands of consumers.”

Companies subscribing to the LaserPointCRM SaaS product will be granted access to a custom, web-based platform, where they will receive multiple customized reports, analyses, and deliverables, including an Algorithm-Based Segmentation, a recommended direct mail file that can be sent directly to their print house, an evaluation of the prior month’s programs, and a comprehensive dashboard of all rated play. In addition, the base product includes a monthly teleconference with one of FPG’s Senior Vice Presidents to review the material and answer particular questions. Interested subscribers will also have access to FPG’s traditional consulting services for customized work, but at preferred rates.

To learn more about LaserPointCRM or purchase it for your casino property, please contact Steve Marshall, Senior Vice President, at (702) 965-2018 or smarshall@thefinepointgroup.com.

About LaserPointCRM™
LaserPointCRM™ is the casino industry’s leading automated database marketing solution. Built off intellectual property used by The Fine Point Group to drive meaningful market share improvements in dozens of markets including Las Vegas, Atlantic City, Biloxi, Detroit, Washington, Oregon, Pennsylvania, and Florida, LaserPointCRM is a cloud-based Software-as-a-Service product intended to package and automate best-in-class database marketing at a price lower than a single sophisticated DBA. LaserPointCRM is a trademark of The Fine Point Group.

About The Fine Point Group
Headquartered in Las Vegas, and with offices in Florida, Colorado, and Mississippi, The Fine Point Group is one of the gaming industry’s leading full-service management and consulting firms. In seven years from its founding, the firm has completed engagements in 20 U.S. states and eight countries, and has more than a dozen, full-time, gaming experts – all of whom had years of property-level gaming expertise prior to joining the firm. FPG is an Associate Member of the National Indian Gaming Association, and serves on the Board of Advisors for the annual Global Gaming Expo. Named “one of the most sought-after consultants in the industry” by Global Gaming Business magazine, the firm specializes in asset optimization of gaming assets around the world. For more information, please visit http://www.thefinepointgroup.com.

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